Variable data printing is ideal for businesses that want to customize print projects without having to commit to an overly large number of print pieces. Variable data printing services utilize software to alter the output produced by a digital printing press. This allows businesses to personalize each piece that is printed with such items as different names with each address as well as individual graphics for each printed item. Statistics show that personalized marketing gets people to remember marketing messages and act on them. According to the Aberdeen Group, 75% of consumers like brands that personalize their message and offers while Infosys says 86% of consumers say their buying decision is influenced by personalized marketing.
The benefits of variable data printing include:
Variable data printing services gives businesses the opportunity to create personalized marketing messages. Using data from past interactions with customers to simply making sure the printed marketing piece is addressed directly to the targeted consumer, companies can reach customers and make them feel that the incentive or savings being offered has them specifically in mind. Variable data printing not only delivers the intended marketing message, it also creates a feeling of brand trust and loyalty in the minds of the audience.
Take advantage of the variable data printing services you told your boss about by contacting us today.
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