What Your Boss Wants To Know About Variable Data Printing

Variable data printing is ideal for businesses that want to customize print projects without having to commit to an overly large number of print pieces. Variable data printing services utilize software to alter the output produced by a digital printing press. This allows businesses to personalize each piece that is printed with such items as different names with each address as well as individual graphics for each printed item. Statistics show that personalized marketing gets people to remember marketing messages and act on them. According to the Aberdeen Group, 75% of consumers like brands that personalize their message and offers while Infosys says 86% of consumers say their buying decision is influenced by personalized marketing.

Benefits Of Variable Data Printing

The benefits of variable data printing include:

• The ability to change information without having to create a new printing plate each time. Some of the information that can easily be changed during variable data printing includes the name of the person, their address, the incentive or deal being offered on the printed piece and even the spoken language on the printed piece.
• Artwork and overall design.
• The opportunity to create web pages that are specific to the recipient along with opt-in marketing elements. Variable data printing allows for web and direct mail integration that is seamless in its execution.

Variable Data Printing Services For Personalized Marketing

Variable data printing services gives businesses the opportunity to create personalized marketing messages. Using data from past interactions with customers to simply making sure the printed marketing piece is addressed directly to the targeted consumer, companies can reach customers and make them feel that the incentive or savings being offered has them specifically in mind. Variable data printing not only delivers the intended marketing message, it also creates a feeling of brand trust and loyalty in the minds of the audience.

Take advantage of the variable data printing services you told your boss about by contacting us today.