Digital Label Design Tips To Stand Out On The Shelf

A great product needs a great product label design to get the attention of the public. A compelling label design drives consumers to make a purchase and increases your brand’s sales. We have seen some amazing design artwork come through our shop that helps products stand out from the crowd. Like with any branding, color consideration is one of the most important choices you can make. According to an article from Forbes, color improves brand recognition by 80%. A well-designed and professionally printed label will help customers identify and remember your product. The more consumers remember your product and specifically look for it on a shelf, the more likely they are to share their enjoyment with family and friends on social media and in-person. Our expert team has seen a vast array of designs walk through our door and know what is most important for you to include in your designs. Check out these digital label design tips before you submit your artwork to our team!

Product Label Design Tips To Set Your Brand Up For Success

Keep these label design tips in mind in order to make an impact on consumers:

• Color Consideration – There are 2 different things to remember when considering color. The first is a very practical tip. When creating your artwork, always design in CYMK (Cyan, Yellow, Magenta and Key) as printers combine these inks to create an image. RGB color is designed for computer screens. The second thing to remember about color is a much more intuitive, branding consideration. Select colors that speak to your brand and also resonate with your audience. Every color has a different meaning and will elicit a different feeling from your customers. If consumers associate certain color combinations with your company, they will be able to “pick you out of the crowd” on a shelf filled with competing products.
• Form & Function – The form and function of digital labels should always work together. Our goal for you is that you will never have to choose one over the other, however it is important to be able to adapt and have versatility with your design so you can get the most out of your print runs. Always consider the size of your label and be ready to make necessary adjustments to your artwork if shrinking the label makes it look muddled. When designing labels for smaller containers, consider minimalistic, typographic designs that deliver key elements of information or artwork that has a clear focal point.
• Finishing – Don’t let your imagination stop you from creating a unique label. A high-quality print company, such as Bluestem Integrated, can take your concept and make it an impressive reality. The finish of a label can often be the first thing that makes consumers notice a label. Some of the most popular product label design finishing options include die cutting your label into a unique shape or a laminate finish that gives your product that professional look.

From Designing Labels to the Printed Product

Once you are finished designing labels for your products, Bluestem Integrated is ready to bring them to life with our digital labels printing service. We understand  that the needs of digital label printing vary for every business, so we do not take a “cookie cutter approach” to your label project. At Bluestem Integrated, we offer label printing services that include print on demand capabilities, allow for short runs as well as long runs with variation, and low minimum orders so you don’t spend important cash flow on labels you won’t be able to use. Because of our attention to detail, high-quality label production and quick turnaround, we tailor each print project to your specific needs.

Bring your digital label designs to life by calling our experienced team today.

Contact Us Now for More Information

Phone: 918-660-0492