How To Use Variable Data Printing To Your Advantage

Variable data printing (VDP) is an amazing marketing tool that every company should have in their arsenal. It creates a connection with your target audience and gives you the ability to personalize your marketing materials. According to the Aberdeen Group, 75% of consumers like it when they receive a personalized offer or message from a brand. Infosys adds to this trend by reporting that 86% of consumers say personalized marketing leads them to make a buying decision. With variable printing, not only can you change the names and addresses on each marketing piece, but you can also change background images, text, art and colors depending on the specific group of customers you are targeting with an offer or message. All of these changes can be made quickly and without having to stop the printing process to make the alterations. The power to change your message as needed means you will make an impact on customers while still remaining cost-efficient.

What Variable Printing Allows Your Brand To Do

Promote your organization with variable printing opportunities like:

• Customized credit card/reward card offers. Entice customers to seek you out by providing them with a financial incentive. You can offer a potential customer a pre-approved financial amount specific to that person. The printed marketing content can also include text and data-driven graphics to drive interest in the offer. 
• Location based custom offers work very similarly to the real estate market – Location, Location, Location! Consumers might not take advantage of many nationwide offers. On the other hand, locally based offers near their home or office are going to get their attention. Casinos, restaurants, and car dealerships are just a few examples of businesses targeting past customers with new offers or coupons. They can also attract new customers with personalized deals, “in their neighborhood”, that make consumers feel appreciated and part of a community.
• Do you market to an audience that includes more than English speakers? Bluestem Integrated is based in Oklahoma, but we have worked with clients across the country. If Spanish speaking customers are part of the target demographic of your marketing strategy, contact us about custom bilingual mailers that deliver the universal result of successfully branding your business. 

Personalize Marketing is Achievable with Bluestem

As effective as variable data printing is for businesses of all sizes, VDP can be a lengthy process to plan and execute. Bluestem Integrated is here for you to help make the whole process easy. You are trying to reach customers with both “one to one” and “one to many” personalized marketing campaigns. Even with the time and effort needed to determine the right colors, text and images for the perfect offer to the correct customer base, VDP from Bluestem Integrated is a powerful and valuable device to include in your marketing tool kit. We give you the chance to include different content on every printed piece while making the process efficient and cost-effective. Do you have more than one standard marketing message to share with past, current and future customers? Bluestem Integrated will show you how to achieve personalized communication that is relevant and intriguing to your local or regional market. 

Take advantage of the power of variable data printing by contacting the Bluestem team today.

Contact Us Now for More Information

Phone: 918-660-0492