Variable data printing (VDP) is an amazing marketing tool that every company should have in their arsenal. It creates a connection with your target audience and gives you the ability to personalize your marketing materials. According to the Aberdeen Group, 75% of consumers like it when they receive a personalized offer or message from a brand. Infosys adds to this trend by reporting that 86% of consumers say personalized marketing leads them to make a buying decision. With variable printing, not only can you change the names and addresses on each marketing piece, but you can also change background images, text, art and colors depending on the specific group of customers you are targeting with an offer or message. All of these changes can be made quickly and without having to stop the printing process to make the alterations. The power to change your message as needed means you will make an impact on customers while still remaining cost-efficient.
Promote your organization with variable printing opportunities like:
As effective as variable data printing is for businesses of all sizes, VDP can be a lengthy process to plan and execute. Bluestem Integrated is here for you to help make the whole process easy. You are trying to reach customers with both “one to one” and “one to many” personalized marketing campaigns. Even with the time and effort needed to determine the right colors, text and images for the perfect offer to the correct customer base, VDP from Bluestem Integrated is a powerful and valuable device to include in your marketing tool kit. We give you the chance to include different content on every printed piece while making the process efficient and cost-effective. Do you have more than one standard marketing message to share with past, current and future customers? Bluestem Integrated will show you how to achieve personalized communication that is relevant and intriguing to your local or regional market.
Take advantage of the power of variable data printing by contacting the Bluestem team today.
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