One-to-One Marketing > One-to-Many Marketing
Variable Data Printing allows you to print different content on each printed piece very efficiently and cost effectively. You can segment markets and generate customized, targeted, one-to-one communications uniquely relevant to a local or regional market or customer.
Instead of running one standard marketing message across multiple locales, regions or states you can customize your message. You can target a marketing message that uniquely resonates with local market or customer needs and values on a very cost effective basis.